NEW Zealand brand Daily Skincare has hit Priceline stores nationally, aiming to offer premium skincare efficacy without the expensive price tag.
According to the brand, within a few weeks of landing in Australia, 700 units of its hero product, the Double Ceramide Miracle Night Cream, sold within just one day.
Other products include the Supercalm Cleanser ($25.99); Brighten & Boost Day Cream ($27.99); and Cellular Resurfacing Exfoliator ($27.99).
Launched by former beauty marketing professional Sophia Mantell, Daily Skincare uses clinically proven ingredients to deliver results, such as melanostatine, niacinamide willow bark, micro-collagen and ceramides.
"I watched brands mark up formulations by 1000 percent or more, knowing the ingredients cost a fraction of the retail price," Mantell said of the launch.
"I realised most women couldn't afford the quality skincare they deserved - so I decided to create it myself."
Up next from Daily Skincare is the launch of an SPF product in Q3 this year, as well as body care products.
The above article was sent to subscribers in Pharmacy Daily's issue from 08 May 25
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