WESFARMERS-OWNED pharmacy franchise, Priceline Pharmacy, is getting into the Christmas spirit with the launch of an eight-week campaign featuring brand ambassador, Chrissie Swan.
The 'That's the Chrissie Spirit' promotion will invite customers to "fill their stockings" at Priceline stores with gifts and exclusive brands, the banner's General Manager, Andrew Vidler, said.
"Christmas is when Priceline Pharmacy pulls out all stops to make shopping fun, fulfilling and a little bit playful," he said.
"There are few pharmacy brands Australians turn to for their Christmas shopping, but at Priceline, it's hard not to catch the festive bug.
"Our stores are full with Christmas point of sale, our teams delight in sharing expert advice -- including on the best gifts -- and all of this is amplified through an extensive national media campaign.
"While there is lots of commentary on how consumers are carefully considering their spending in the current economy, we're forecasting strong seasonal sales for our stores across our affordable gifting range.
"Customers visit Priceline not only for their families' health and beauty needs, but for the special moments year-round.
"Families are finally reuniting, sales of our travel range have increased by 45%, as people vacation once again, so this Christmas feels like the one we've all been longing for.
"That's the Chrissie Spirit launched on 25 Oct with a national TV commercial starring Chrissie Swan.
"The campaign will be amplified with interactive gift guides in major publications including The Australian Women's Weekly, Marie Claire, Body Soul and more."
In addition to being the face of the group's latest campaign, Swan is set to continue as a Priceline ambassador for another two years.
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Oct 22
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