Priceline health campaign
September 19, 2013
Priceline Pharmacy is this
month offering free health
consultations in its stores around
the country, as part of a major
partnership with Pacific Magazines.
The campaign, dubbed ‘What’s
your health age?’ invites the nation
to find out their ‘health age’ via
an online survey that addresses
a wide range of health topics and
questions, in a drive to encourage
Australians to focus more on and
improve their health.
The campaign will be supported
on the Seven network as well as
in Pacific Magazines titles which
include Better Homes & Gardens,
New Idea and Prevention.
The in-store checks include
glucose and blood pressure tests,
and will be promoted via Priceline’s
catalogue and online channels and
social media.
Stephen Roche, API ceo said:
“At Priceline Pharmacy, health is a
continued focus of our business.
“We are constantly looking to
improve and extend our in-store
Pharmacy offer and services to
customers.”
The survey will reveal a
comparison between the
‘health age’ of each participant
and their biological age and
will provide insight into the
factors that influence their
health and wellbeing, as well as
offering personalised tips and
recommendations to maintain or
improve it.
Health experts including Dr John
D’Arcy and psychologist Suzy Green
are supporting the initiative, along
with Priceline’s Sisterhood experts
Professor Sally Dunwoodie from the
Victor Chang Institute and Belinda
Horton from PANDA (Post and
Antenatal Depression Association).
The above article was sent to subscribers in Pharmacy Daily's issue from 19 Sep 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 19 Sep 13
