Priceline launches online
October 12, 2012
THIS week Priceline entered the
world of online shopping, with its
new online store.
The store features more than
10,000 products to chose from,
which, according to the company,
makes it one of the largest and
most comprehensive health and
beauty websites in the country.
Speaking about the new site, the
company said that its development
was based on extensive research
into Priceline customer behaviour,
and how they like to shop online.
According to the research, the
customers were fairly evenly split
between those who want to make
quick, efficient purchases and those
who like to spend time reading,
researching and checking products.
As such, the interactive online
store offers quick and easy
navigation, as well as content for
those who want to learn and
research products.
Key features of the site include
comprehensive product details,
customer ratings and reviews,
instructional videos and expert
advice through blogs.
“We’ve listened to our loyal
shoppers to find out what they
want from an online store and
we’ve developed a site that offers
fantastic shopping functionality and
brings to life the women’s
playground they experience in our
stores, in the virtual world,” said
Stephen Roche, Priceline & API CEO
and Managing Director.
In terms of comparisons between
its internet offering and Priceline’s
350 stores nationally, the company
said that its online store will offer
product price, sale and promotional
consistency.
The online store will also provide
exclusive benefits for Priceline
Sister Club and Beauty Club
members including access to
exclusive online content, and will,
at a later stage, also offer ‘Secret
Sister Sales’.
In addition, Priceline’s online
store will deliver to most locations
within Australia, and will offer
customers the choice between
standard ($5.95) or express ($9.95)
shipping (as well as free delivery for
single purchases of $100 or more).
“We’re very happy with the new
site,” said Roche.
“It embodies all the things that
are really important to Priceline
customers – it offers great value
and also provides the service and
advice that we know people want
when they shop online.
“Our virtual store reinforces the
experience our customers have
when they visit our real stores and
I’m sure our shoppers will enjoy
using both channels to discover
and purchase products from
Priceline,” he added.
See www.priceline.com.au.
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