Priceline launches Pinky
September 5, 2012
PRICELINE has launched Pinky, a bright pink trailer which converts from a beauty parlour to a health check hub, depending on the event. Pinky’s debut coincides with Priceline’s involvement with ACP’s 30 Days of Fashion and Beauty which takes place through September, of which the pharmacy chain is a Diamond Sponsor. Pinky’s launch campaign will see the full integration of the company’s recently re-launched loyalty program, the Priceline Sister Club, which currently boasts more than 3.9 million members. As such, during September Pinky will act as ‘The Sister Clubhouse’ where women will be treated to free mini makeovers, gift bags, and beauty demonstrations. “In today’s evolving retail environment, we see customer engagement as a key contributor to differentiating Priceline from our competitors,” said Amanda Connors, Priceline’s Marketing Director. “Priceline is committed to women’s health and wellbeing and this mobile event hub allows us to take our major marketing initiatives to our customers who live in metropolitan and regional locations in Australia. “We’re extremely excited to have Pinky and I invite women all over the country to visit us when we are in their home town,” Connors added. Pinky’s launch was held at Priceline Pharmacy Pakenham on the weekend, and its month long tour will include 12 stops at locations that include Shepparton, Newcastle, Sydney, Brisbane and Robina on the Gold Coast.
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