AT PRICELINE'S Beauty Prescription Live event yesterday, Head of Beauty Jenna Edebohls revealed the pharmacy's plans for the year ahead, including a focus on private labels.
"It's a really good way for us, particularly in economic times like this, to provide really efficacious and affordable products to our customers," explained Edebohls, mentioning Priceline's new boob tape brand, illi.
"We have almost 1,000 private label products across several different brands across a multitude of categories."
Meanwhile, the Wesfarmers business is welcoming other new brands, including Korean skincare giant Innisfree, haircare brand Umberto Giannini and tween skincare brand Bubble.
Edebohls also discussed the celebrity-driven beauty trends seen at Priceline, from the rise in glitter sales as a result of "the Taylor Swift effect" to the increase in blush sales since pop star Sabrina Carpenter hit the charts.
Next year, Edebolhls predicts similar beauty trends at Priceline when Kylie Minogue and Olivia Rodrigo tour Australia.
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