Pharmacy Daily | Priceline prescribes beauty

PRICELINE Pharmacy recently held its Beauty Prescription Live event, putting the retailer's health and beauty credentials on show for more than 250 guests at Campbell's Stores on Sydney Harbour.

The multiple-room experience featured 61 brands - of which 20 were exclusive to Priceline - that provided product knowledge, brand stories, interactive elements and product samples, with a separate atomica room featuring 11 brands.

Highlights included Made by Mitchell, Bouf, the breakout hack, Bronte, Urban Jungle, Daily Skincare, UKLash, Conserving Beauty and Priceline Pharmacy's own beauty accessories brand iLLI - which recently scooped two awards for its aesthetic package design including 'Best visual identity' and 'Best creative strategy'.

Joining media and content creators were 20 of Priceline Pharmacy's Sister Club Pink Diamond members, who won a trip to Sydney to attend the pink carpet event.

Priceline Pharmacy's Anything Menopause program was another highlight of the event, with Chief Pharmacist Melissa Gannon attending to talk through the in-store services and curated product range available to consumers.

Wesfarmers Health's Chief Customer Officer Richard Pearson said, "It was fantastic to see our Anything Menopause program resonate so well with guests.

"There was so much positivity about what we're doing to promote and normalise perimenopause and menopause awareness; seeing this engagement made me extremely proud of the work we're doing in Priceline Pharmacy stores."