WESFARMERS-OWNED Priceline Pharmacy has launched a new website, expanding the brand's strong focus on digital retailing, with all orders directed to local Priceline outlets.
Kirsty MacCulloch, Wesfarmers Health GM of Digital & Data, said the mobile-first site design makes it simpler for customers to search for, browse and purchase products.
"We know our franchise partners value the additional sales avenue offered by our website, with every online order placed on priceline.com.au directed to stores for fulfilment," she said.
She said the site offered a range of convenient delivery options including standard, same-day and click-and-collect, while customers are also able to select their favourite Priceline retailer.
Participating stores offer weekday "Fast Delivery" to customers living within a 10km radius, in two delivery windows: 10am to 1pm and 1pm to 4pm.
"Moving to an integrated fulfilment model and investing in improvements to our click and collect systems means we're driving foot traffic back into stores, even when orders are placed online," MacCulloch noted.
First-time visitors to the new site are being invited to reset passwords to access exclusive offers, with members of the Priceline Sister Club who log in able to view an enhanced loyalty dashboard which allows them to check reward points balances and add prizes to their shopping cart.
Other upgraded features include enhanced product descriptions and a wider range of pharmacy products available online.
The new priceline.com.au site's debut follows the recent "I'm me" Priceline campaign (PD 23 Feb) which aims to celebrate positive ageing through a range of initiatives including staff video training from Priceline ambassador Ita Buttrose who has been named the group's Positive Ageing Chief.
The above article was sent to subscribers in Pharmacy Daily's issue from 13 Mar 23
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 13 Mar 23
