Priceline satisfies
November 21, 2013
Priceline Pharmacy has
released the results of its annual
Franchise Satisfaction Survey, which
shows that franchisee satisfaction
has again increased over the
previous year.
Stephen Roche, API managing
director and CEO, said: “It’s
pleasing that we’re improving
our satisfaction scores every year,
particularly because we’re coming
off such a high base.”
Roche also pointed out that
for the past 6 years, franchisees’
satisfaction with Priceline Pharmacy
has consistently grown “making it a
franchise sector leader in this area.
“The survey results also show
franchisees remain strongly
satisfied with the Priceline
Pharmacy field support team and
rate highly other support services
such as communication, training
and dispensary support particularly
in relation to Priceline Pharmacy’s
competitive generics deal.”
At the heart of the Priceline
Pharmacy Marketing program is the
Sister Club loyalty program, which
has a membership of 4.3 million, up
10% on 2012, and basket sizes that
are typically 50 per cent greater
than those of non-members.
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