Priceline selfie record

May 19, 2014

PRICELINE Pharmacy claims to have set a new Guinness world record, with the launch of a new national marketing campaign including a so-called “selfie chain” with 279 participants. The You Beauty campaign celebrates Australia’s diversity by “shining a light on women from all backgrounds and all ages”. The promotion launched with an event at the Sydney Botanical Gardens, with about 350 people turning up and enjoying “beauty and health activations” by a number of Priceline’s top brands including Revlon, L’Oreal, Nicabate, Pond’s and Glam Eye.

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Pharmacy Daily | Priceline selfie record

Priceline selfie record

Other recent headlines

Senate inquiry hearing on vaping bill

Cardiac drug on the PBS

Cardio cuts death by 20%

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES