Priceline cleaned up at the 2025 Retailer Awards last week, winning gongs for categories including Customer Experience Innovator of the Year; Outstanding Loyalty; and Customer Experience Hall of Fame, a new, invitation-onlycategory.
"Priceline's relentless innovation and continued efforts to refine its digital and physical retail offering have positioned it at the forefront of the Australian market - not just as a pharmacy but a leading omnichannel shopping destination for consumers," the judges said.
"The winners of this year's Retailer Awards run the gamut from large chains with hundreds of stores to family-owned businesses and e-commerce start-ups punching well above their weight to deliver incredible customer experiences," said Heather McIlvaine, Inside Retail's managing editor of features and premium.
Priceline was delighted to win the awards, which come after a year of growth and innovation.
"This award recognises our commitment to customer-first innovation, ensuring every interaction - online and in-store - is seamless and rewarding," Priceline said of its CX Innovator of the Yearaward.
The Sister Club loyalty program has also worked well forPriceline.
"Our loyalty program is our superpower," said Leela Sennitt, Head of Loyalty and eCommerce.
"With nine million members, we know they are loyal to us because we truly take care of them," shecontinued.
"We've transformed our digital experience to be faster, simpler, and more personalised - ensuring our customers feel valued at everytouchpoint."
Priceline's strong performance was key to Wesfarmers Health's growth of 5.9% in the 2023-24 financial year.
Performance was driven by price reductions on key value lines, network expansion and the launch of new and exclusive brands, with investors told this week that the brand will continue to "explore newformats".
Priceline also launched its standalone Atomica beauty and wellness stores towards the end of last year (PD 21 Jan), with more stores due to rollout in the yearahead. KB
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