PRICELINE Pharmacy yesterday showcased 59 cult-worthy brands at its 10th signature health and beauty tradeshow event, The Beauty Prescription LIVE in Sydney.
Head of Marketing, Gabby Tully explained about its Autumn campaign, I'm Me, saying Priceline recognises that "women are all sorts of things, but the one thing that we all are is unique.
"As a leading retailer in this country, we certainly want to make every single person who walks into our stores feel visible."
Justin Withers, State Manager Qld also shared about the brand's exclusive beauty technology, myDNA.
"MyDNA is an incredible product, it's innovative, and it's exclusive to Priceline.
"What it does is understand your skin's profile due to the predisposition of your genetics.
"You just take a mouth swab and mail it off to myDNA, which is then analysed, from that they'll identify what skin conditions you're predisposed to and email you a report which enables you to understand what skincare routine is best suited for your skin."
Cathi Scarce, General Manager - Customer Operations (speaking about myDNA) said, "when you think about skincare more broadly, we often feel compelled to buy what's trending or what's hot, but what this will do is give you a really direct and specific recommendation only for you, that says these are the ingredients that you need.
"I think that's absolutely fantastic, it's a game changer."
Further, Priceline said skincare products' sales are up 24%.
"Customers are really demanding dermatologist recommended products specifically, so those [sales] are up 55%, and then we have a whopping 194% growth in therapeutic face serums," said Jenna Edebohls, Business Category Manager - Makeup, Fragrance & Beauty Accessories.
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