PRICELINE Pharmacy is celebrating positive ageing across its 470 stores by launching its 'I'm me' autumn campaign, with Ambassadors Chrissie Swan and Ita Buttrose (pictured along with Priceline pharmacist Catherine Bronger).
The 'I'm me' campaign follows new nationwide research by YouGov on behalf of Priceline, which found that more than two in five Australian women aged 40 feel invisible.
The research also found the place most women feel invisible/ignored was shopping in retail stores (41%).
To deliver excellence in age-positive customer service, Priceline Pharmacy's ambassador Ita Buttrose will take on an expanded campaign role, and is appointed Positive Ageing Chief to help educate Priceline's employees with age-positive tips and training.
Buttrose's six-week video training will be posted to a dedicated positive ageing channel on Priceline's digital internal communications platform WorkJam.
The training and tips will be available 24/7 for team members to access.
Buttrose says, "growing older and more experienced won't be 'in' until we see more representation, and acceptance, which is why it's so important we value women of all ages.
"I'm thrilled to contribute to the growing positive ageing movement and to be able to share my experiences and advice with the Priceline Pharmacy team members who are on the frontline when it comes to making Australian women feel visible."
Priceline Pharmacy's General Manager Andrew Vidler said, "at Priceline Pharmacy, we have always understood the important role a pharmacy plays within the community.
"We believe no one should ever feel invisible, disconnected, or unimportant.
"Our 2023 autumn campaign 'I'm me' is about celebrating acceptance, inner confidence, and positivity and equipping our store teams with age positive training to continue to deliver real, classic care to our communities," Vidler said.
'I'm me' runs from today to Wed 12 Apr across Priceline stores nationwide through multiple touch points.
These include the YOU magazine that will feature Alison Brahe-Daddo's menopause story, plus autumn skin, beauty, hair and wellness essentials.
There will also be select in-store demonstrations with experienced beauty advisors.
An online masterclass will be held for Priceline team members with Priceline Hair and Makeup Director Sarah Laidlaw, who will showcase over 30 years of trade secrets.
There is a consumer competition to win a $10k Luxury Escapes voucher and hundreds of instant win prizes, and customers can enter by making an eligible purchase of $10 or more.
For more details CLICK HERE.
The above article was sent to subscribers in Pharmacy Daily's issue from 23 Feb 23
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