Priceline’s new women’s health check
October 3, 2024
PRICELINE will launch a new cervical cancer screening program in select stores, offering women the opportunity to self-test in the privacy of a pharmacy's consultation room.
Announced at Priceline's Beauty Prescription Live event (pictured right), the health initiative aims to make screening more accessible and convenient.
In partnership with Wesfarmers' InstantScripts telehealth doctors, the self-test samples will be analysed, with results delivered directly to the patient.
The program supports Australia's goal of being the first country to eradicate cervical cancer by boosting participation and early detection rates.
The pilot program will roll out in Nov, with plans for national expansion based on feedback.
Amy Jones, Priceline pharmacist, said, "the fact that we can provide cervical cancer screening, and prescribe certain women's health medications in the pharmacy, is a testament to how our scope of practice continues to evolve".
"The new programs allow us to play an even greater role in delivering accessible, holistic healthcare services to our communities," commented Jones (pictured right).
The initiative complements Priceline's broader healthcare mission, which includes supporting the Shane Warne Legacy, a program launched in honour of the cricketer to encourage Australians to prioritise their health.
In conjunction with Latrobe Health Services, the business has been supporting the Shane Warne Legacy, with its SiSU health stations installed at the Boxing Day Test and other major events, including the AFL Gather Round in Adelaide and the NRL Magic Round in Brisbane.
Priceline also offers SiSU health stations across their network, where customers can perform a range of biometric tests.
Over the past eight years, millions of health checks have been conducted, providing biometric data to help people take a proactive approach to their health.
"The SiSU health stations are such a valuable resource, allowing customers to conveniently monitor key health metrics like blood pressure and diabetes risk right in our stores," said Jones.
These self-service kiosks generate personalised health reports that can be tracked via a mobile app, making health monitoring more convenient and accessible. JG
Pictured (above): Priceline panel - Jenna Edebohls, Head of Beauty; Amy Jones, pharmacist; Sarah Laidlaw, Hair and Makeup Director; and Gabrielle Tully, Head of Communications, PR & Events.
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