Proactive pharmacists
August 5, 2010
A NEW online study conducted
by Galaxy Research (sponsored by
iNova Pharmaceuticals) has
revealed that many Australians
“unnecessarily” suffer from winter
colds because they do not seek the
advice of a pharmacist.
The study revealed that 90% of
participants chose products that
masked symptoms rather than
treated the cause of pain, and 70%
would seek treatment from ‘easily
accessible’ supermarket or
convenience store products, rather
than anti-inflammatory pharmacy
products.
As a result of the study,
pharmacists are being urged to
take a more proactive approach to
advising customers on treatments
that will not only hinder pain, but
treat its root cause.
“There are misunderstandings
about suitable relief for sore throats
and associated symptoms – it is up
to the pharmacy staff to educate
and provide expert advice as
treatments extend to suit everyone’s
needs,” said Gerald Quigley,
pharmacist and Associate Fellow of
the Australian College of Pharmacy
Practice and Management.
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