PSA social media guidance
December 16, 2011
IN light of the ever expanding grip
that social media has on the
general population, the
Pharmaceutical Society of Australia
has created a Guidance for
Pharmacists on Contributing to and
Using the Internet or Social Media.
Developed in consultation with
key stakeholders including health
experts and social media gurus, the
guide highlights the responsibilities
of healthcare professionals using
social media sites to ensure
accuracy, relevance of information
and confidentiality of patient details.
“Pharmacists using the internet
and social media for professional
purposes need to create and
maintain an environment of trusted
relationships to assure high-quality
information and services,” said
National President of the PSA,
Grant Kardachi.
“They also need to protect
confidentiality and enhance the
value of the internet and social
media for both consumers and
providers of health information,
products, and services,” he added.
According to the Guild the
guidance document ensures that
pharmacists and consumers can
confidently, with an understanding
of the risks, use social media in
disseminating and receiving
information about health and
health-care issues.
“Pharmacists providing health
information on the internet or via
social media have obligations to
adhere to standards of best practice
for online professional services in
health care,” said Kardachi.
To view the guide CLICK HERE.
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