Quad vax wars heat up
March 7, 2016
PHARMACIES vying for the
influenza vaccine market in
Australia are ramping up their
marketing activities to attract the
public into their stores.
Terry White Chemist and
Chemplus have set the goal of
delivering the quadrivalent vaccine
to more than 35,000 people in
2016.
Chief pharmacist, Jeff McEvoy
said the Australian flu season
most often mirrored that of the
northern hemisphere where it had
just passed its traditional Feb peak
period having arrived a little later
than usual.
“The quadrivalent vaccine is
proving to reduce flu-related
doctor’s visits by 60% in the
northern hemisphere which is a
very good outcome and something
we’d like to be able to emulate
here,” McEvoy said.
Terry White Chemists has opened
bookings for the flu vaccine online,
available from Apr for $25 and
Chemmart is offering the vaccine
from $9.95.
Chemist Warehouse have
committed to a television
advertising campaign to steal their
share and perhaps more.
The campaign urges consumers
to “arm up” against the flu with a
$8.99 trivalent strain shot and book
online today.
The pharmacy chain is also
pushing the quadrivalent strain
online, for $11.99 from 11 Apr.
Online, Chemist Warehouse is
encouraging consumers to get the
flu shot between Mar and May,
“before the height of the flu season
can result in a drastically reduced
risk of becoming infected and
spreading the virus to others”.
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