Real Life Retail Tips
October 28, 2013
Having worked as a consultant
to pharmacy for over 15 years, I
have picked up on a few tips to
success. No matter what you’re
pharmacological qualifications
and experience, the world of
retail is often challenging, so
here are a few tips to help you
survive and thrive:
1. Have (and keep) a sense of
humour – at the end of the day
you must be able to laugh a
little at the situations, people or
challenges that arise in a retail
setting.
2. Speak English – not
‘medicine’ – Your patients often
don’t understand technical
or medical names, terms
and instructions. Lay things
out clearly and help them
understand. Communication is
the key as is patience.
3. Know your patients – say
‘hello’, make small talk and try
to be involved in their lives at
a professional level. This will
build trust, which in turn builds
repeat custom.
4. Do something else – get a
hobby, take time out, detach
yourself sometimes in order to
be a better retail pharmacist.
This isn’t always easy to do,
particularly if you own the
pharmacy, but it is important
to try.
5. Remember to do all of the
above all the time! Successful
retailing is an art form and you
are the artist, play your part
well!
This
week’s contributor
is Paul Rowe,
Managing
Director of The
Business Squad
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