TERRYWHITE Chemmart hosted a series of Academy Live and Masterclass Forum training events this month to over 450 members, aimed at providing industry leading education to pharmacists and pharmacy assistants from across Australia.
A key focus of the programs is to launch the updated TerryWhite Chemmart customer experience framework, 'Smile and Care'.
This was developed with customer experience expert and consumer futurist Amanda Stevens to support the rollout of the new TerryWhite Chemmart brand's customer promise - Dedicated to Care (PD 28 Feb).
TerryWhite Chemmart Executive General Manager Nick Munroe says he recognises the ongoing importance of focusing on and winning every customer interaction, and the new framework aims to support pharmacists, and their teams deliver better care every day.
"At TerryWhite Chemmart we are incredibly pleased to continue our work with Amanda to help bring our customer promise to life through the development and delivery of training for our pharmacists and pharmacy assistants," said Munroe.
The Smile and Care training program for customer experience is a blended learning product of face-to-face workshops, online learning modules and in store and retail leader meetings.
"Developing this exclusive program for the pharmacy industry has been an exciting project, working hand-in-hand with the TerryWhite Chemmart team to bring about a renewed focus on providing the best possible experience for customers has been phenomenal," said Stevens.
The Masterclass Forum and Academy Live programs are designed to facilitate peer-to-peer learning across a variety of current topics, new products and disease state focuses - helping to build the skill and capability of both pharmacists and pharmacy assistants from across the network.
The program further elaborates into areas of leadership in vaccinations, the rollout of the TWC CareClinic strategy, the ever-changing prescription landscape with a strong focus on the myTWC digital platform.
Speaking further about the programs, Munroe mentioned that with continual change in the pharmacy landscape, investment in education has never been more pertinent.
"With the evolvement of full scope across vaccines and other areas of practice, we have developed a learning program that is highly relevant to ensure we are delivering top quality care to every patient," Munroe concluded.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Mar 23
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