AS PART of the 'Seriously Resistant' campaign led by England's NHS Leeds and Leeds City Council, pharmacies across the county will dispense medicine in red bags with a message to patients to complete their course of antibiotics "even if they start to feel better".
"Switching regular prescription bags for standout red ones highlights the severity of this threat to the future of healthcare," explained Becky Dam, director of marketing agency Magpie which was commissioned to develop the campaign.
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