Reviewing Medicines code
September 30, 2011
MEDICINES Australia is reviewing
its Code of Conduct, which sets the
standard for companies when
engaged in the promotion of
prescription products.
“The great strength of the Code
over 50 years has been its careful
ongoing evolution conducted in
consultation with stakeholders and
the wider community,” said
Medicines Australia chief executive
Dr Brendan Shaw.
Reviews are carried out on the
Code every three years, to ensure
public confidence in the
relationships between
pharmaceutical companies and
doctors by making sure that the
Code reflects current community
sentiment.
The panel chosen to review the
existing Code and to draft a new
one will be chaired by Medicines
Australia Board member Jim Cain.
It is expected that the process
will take around 12 months.
As part of the review Medicines
Australia is now calling on health
stakeholders, healthcare
professionals and members of the
public to make a submission, saying
the next edition of the Code will
be informed by those submissions.
The closing date for submissions
is Friday 4 November 2011, and
Australians will have further
opportunities to comment on the
redrafted Code before it is
submitted to the ACCC.
To submit a comment CLICK HERE.
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Sep 11To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 30 Sep 11
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