S3 investment pays off
March 17, 2014
The average increase in gross
profit year on year in the PainSmart
Challenge was 22%.
Announced at the APP, the results
of the Challenge, which involved
four pharmacies, focussed on
developing a business plan for
S3 operations with community
pharmacist Nick Logan.
Logan said the aim was to prove
that supporting S3 brands could
make a difference to customer
loyalty and profitability.
He said pharmacies should
position themselves as a Health
Centre.
What people really wanted in
a community pharmacy was a
knowledgeable and accessible
pharmacist and the pharmacy
which did well had a forward
position pharmacist in the first
place, Logan said.
The results ranged from a 35%
increase in year on year gross profit
to an 18% increase.
The Challenge involved staff
training including specific rostered
S3 training with evidence based
information and role playing with
pharmacy “pick up lines”, to begin
customer interaction, Logan said.
The latter proved popular on
Twitter, with some APP attendees
coming up with their version of a
pharmacy pick up line, under the
hashtag #pharmacypickuplines -
see Dispensary Corner for more.
The above article was sent to subscribers in Pharmacy Daily's issue from 17 Mar 14To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 17 Mar 14
