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November 18, 2015

Online search is more important than the opinion of friends and family, user review sites or online directories as a way for Australians to research small businesses, according to new research commissioned by Google. The study found that 70% of Australians have looked online when searching for a small business, and almost 30% of those went on to make a purchase. While not specifically citing pharmacy, the report did break out findings in relation to the “beauty industry” which found the majority of those looking in this sector were after a price or quote, and around half were looking for information about product availability.

The above article was sent to subscribers in Pharmacy Daily's issue from 18 Nov 15
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 18 Nov 15

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Pharmacy Daily is Australia's favourite online publication dedicated to the pharmacy industry. The publication launched in March 2007 and is distributed every day by email to pharmacists across the country.

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Pharmacy Daily | Search key to visibility

Search key to visibility

Other recent headlines

Merger valued at $25bn

PSA’s annual report out

ACCC clears big Sigma CW merger

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES