CSL Seqirus is rolling out a TV campaign to promote its Cationorm eye drops for the treatment of dry eye.
The advertising campaign aims to encourage patients to try the drops and "see the difference", Seqirus Senior Brand Manager of Eyecare, Vanessa McCutcheon, said.
"Our campaign is designed to speak to the 'real life' experiences of consumers, and to empathise with their needs and frustrations.
"The 'walk a mile in their shoes' approach aligns with everything we have learnt from our market research, and aims to: engage the typical patient with dry eye; explain why Cationorm is different from other eye drops; and invite consumers to try Cationorm, and see the difference.
"The campaign will be supported by point-of-sale in pharmacy and optometry, to provide consumers with a reference to the advertising which is always on 24/7/365 days a year."
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