Sigma adds premium brand
March 17, 2016
SIGMA Pharmaceuticals
has announced a “major
transformation” of its Amcal
brand, with the launch to members
yesterday of a new premium retail
offer dubbed Amcal+.
The fully compliant franchise
model for Amcal+ “establishes the
highest standards in the industry
for professional services, customer
service and consistency of in store
operation to build on the rich
heritage of the iconic Amcal brand,”
said Sigma chief operating officer
Gary Dunne.
“Amcal+ is a consumer driven
brand, where every Amcal+
pharmacy plays a role to uphold the
high standards across the brand.
“It’s a model that consumers
can rely on for value, beauty
and service standards, but
differentiated by the interaction
and personal relationship Amcal+
pharmacists have with their
customers/patients...it’s a brand
where consistency of execution is
paramount,” Dunne said.
The new brand is the evolution
of Sigma’s structured professional
services program which has been
piloted with several key pharmacy
partners over the last two years.
Dunne told this week’s 2016
Amcal and Guardian Retail
Conference that Sigma is targeting
as many as 70 Amcal+ openings by
the end of 2016.
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