Sigma relaunches Guardian
March 16, 2016
A new Guardian Pharmacy
model was unveiled during the
Sigma 2016 Retail Conference on
the Gold Coast yesterday, with
the aim of making it “easier for
independent or rival pharmacies”
to join the brand.
A simpler fee structure and a
compliance model relevant to
the Guardian brand has been
introduced, including a new “fresh
and cleaner look and feel format
that provides a strong professional
services offer” - with in-store
changes to roll out during 2016.
Delegates at the Sigma
conference heard that since the
new model and fee structure was
soft launched there have been
22 new pharmacies that have
accepted the offer.
“Our members love the new
format, new fee structure and are
enthusiastic about the brand’s
direction, evidenced by 10% growth
in new store numbers achieved in
the first six months alone,” said
Sigma chief operating officer Gary
Dunne at the conference.
“Sigma are investing heavily in the
Guardian brand, and after 50 years
it’s having a strong renaissance...
it will now play an even more
important role as a trusted brand in
the community in the future.”
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