SIGMA Healthcare is set to introduce a range of programs to support its Amcal and Guardian Pharmacy franchisees to upskill staff as part of its strategy to bring the brands together.
Following the announcement of plans to disband the Guardian banner and bring franchisees into the Amcal group (PD 27 Sep), Amcal and Guardian Brand Leader, David Preston, described the five value propositions that Sigma intends to drive success through the Amcal banner - convenience, trusted healthcare, differentiation, value and personalisation.
"During this period of change, we understand the importance of keeping our franchise network updated on the vision for the brand now and in the future, so have approached this process with transparency and collaboration," he said.
"Quarter four is a pivotal time for our brands as we make significant shifts in our strategy and direction to ensure we are both future proofing our businesses and constantly looking for ways to innovate and thrive in a competitive retail landscape.
"Our pathway to growth has been determined by practical, scalable and sustainable strategies across the brand that allow us to drive relevancy and differentiation.
"These objectives will be met with a range of programs to support and upskill our network as well as competitive offers for our customers," he added.
"While Amcal's strategy is diverse and progressive, it is anchored by one important goal and that is to achieve business success for our franchise network."
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