Sleepy celebrities
July 30, 2010
BLACKMORES has enlisted the
likes of Matt Shirvington, Brett Lee,
Wendell Sailor, Giaan Rooney and
Jessica Rowe in its latest exploration
of the sleeping habits of Australians.
The light-hearted video sees a
line-up of Australia’s most loved
sporting, television and radio stars
chat to Blackmores about how well
they sleep, how much they sleep,
the quality of their bed and even
what their first thought when they
wake up is (for many the answer is
food and coffee!).
The video comes on the back of
Blackmores Sleep Survey, which
found that around one in two
Aussies suffer insomnia, with over
half of insomnia sufferers reporting
bouts of the condition lasting two
weeks or more at a time.
“Insomnia is a very real problem
for Australians, translating to a
category currently worth more than
$23 million, and growing at nearly
35 per cent,” says Blackmores
Director of Australia, Peter Barraket.
Conducted as part of the lead-up
to the launch for its new Sleep
Sound Formula (PD 21 Jul), the
Survey also found that nearly half
of insomnia sufferers would be
willing to take vitamins to address
their problem.
“This fact, combined with the size
of the category, presents
Blackmores with a strong
opportunity, so our goal is to grow
our position in the category with the
launch of a new product, and a
refreshed product range,” Barraket
added.
To view the video CLICK HERE.
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