Smokeless tobacco dangers campaign
April 21, 2016
THE US Food and Drug
Administration (FDA) has launched
a campaign to educate rural, white
male teenagers about the negative
health consequences associated
with smokeless tobacco use.
Messages on the dangers of
smokeless tobacco use, including
nicotine addiction, gum disease,
tooth loss and multiple kinds of
cancer, are for the first time being
highlighted in advertisements in 35
US targeted markets.
“Not only is the target audience
using smokeless tobacco at a
high rate, but many do not fully
understand the negative health
consequences of their actions,” said
Mitch Zeller, director of the FDA’s
Center for Tobacco Products.
“In communities where smokeless
tobacco use is part of the culture,
reaching at-risk teens with
compelling messaging is critical to
help change their understanding of
the risks and harms associated with
smokeless tobacco use,” he said.
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