SMS advertising concern
August 19, 2013
The Pharmacy Board of Australia
has highlighted reports that some
pharmacists have been sending
“text message advertisements”
to consumers, saying that these
may breach the National Law and
its Guidelines for Advertising of
Regulated Health Services.
A communiqué issued on Fri from
the Board’s meeting in July says
the messages in question advised
recipients that:
• due to reforms to the PBS, most
suppliers would be out of stock of
medications during that month; or
• due to government price reforms,
there would be a shortage
of medication supplies in
subsequent weeks.
“Persons that advertise regulated
health services, including individual
practitioners, are responsible for
ensuring that their advertisements
comply with the National Law and
other laws,” the Board said.
In particular the content of the
SMS advertisements “may be false,
misleading or deceptive and may
directly or indirectly encourage the
indiscriminate or unnecessary use
of regulated health services,” the
Board said.
MEA NWHILE in the communiqué
pharmacists were also reminded
that advertising of delisted products
could result in prosecution.
“The Board has received reports
that despite announcements
by the Therapeutic Goods
Administration of the cancellation
from the Australian Register of
Therapeutic Goods of products
such as Sensaslim Solution and
Reducta Fatblaster Tablets, some
pharmacists have continued to
advertise these products”.
Pharmacists were reminded of
their obligation to comply with
their responsibilities under all
legislation regarding advertising
of regulated health products and
services.
The above article was sent to subscribers in Pharmacy Daily's issue from 19 Aug 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 19 Aug 13
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