Social media and QUM

January 22, 2014

Almost 50% of pharmaceutical companies are now actively using social media to engage with patients in relation to their disease states and specifically their therapies. A new IMS Institute Report titled Engaging Patients through Social Media has found that among the top 50 companies, nearly half of them use social media such as Facebook, Twitter or YouTube, but only 10 use all three. Wikipedia was also shown to be the leading source of medical information for patients. CLICK HERE to see the summary.

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Pharmacy Daily | Social media and QUM

Social media and QUM

Other recent headlines

WA group stocks vapes

Fujitsu to protect against cyber threats

PD breaking news – Queensland pharmacies scope of practice pilot expanded

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES