Survive and increase revenue
August 26, 2013
Pharmacies are now engaged in
a war of survival. This situation has
come about due to many factors,
including the once again recent
price deflation of PBS medicines.
In order to combat this in my
pharmacy, I devised a five “pillar”
strategy.
Step one was to invest in aged
care; we had to become a more
serviced orientated pharmacy and
more diverse in what we did. We
had to be in a position to attract
more aged care business.
The next step was to develop
a credible and sustainable
naturopathy and nutritional advice
practice within the business.
We then identified that our
pharmacy had always done well
with our gift department and we
are located in a shopping centre
that lacked a strong gift presence.
So the third “pillar” consisted of
expanding and reinvigorating the
gift department.
The fourth step was automating
the dispensary process by
investing in a Rowa dispensary
robot from Dose Innovations.
The goal of doing so was to
better manage stock and free the
pharmacists from the “mundane”
tasks of dispensing.
Finally, we were then able
to train the pharmacists to
practice the 5 CPA Initiatives
by implementing MedsCheck,
Diabetes MedsCheck and Clinical
Interventions.
I expected increased efficiency
by automating my pharmacy, as
well as a corresponding revenue
increase from the new initiatives –
and I’m glad to say that both have
definitely happened for me.
This week’s
contributor is
David Heiner,
Proprietor of
Range Pharmacy,
Toowoomba.
The above article was sent to subscribers in Pharmacy Daily's issue from 26 Aug 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 26 Aug 13
