A collaboration with comedic duo The Inspired Unemployed has seen sales for Swisse in Australia up more than 20% in the Mar quarter.
The pair have been promoting the new chewable Swisse Gummies range to their over three million social media followers, with the company's parent firm Health & Happiness International confirming "record-breaking reach and impact within the health-conscious Millennial demographic".
Hong Kong-listed Health & Happiness said Swisse's local market share had edged up to 12.4% for the year to 28 Feb, compared to 12.2% in the previous corresponding period.
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