Swisse support
March 28, 2012
AUSTRALIAN natural health
company, Swisse, has signed on as
a Platinum sponsor of the Clinical
Complementary Healthcare
Summit.
Taking place in Melbourne
between 23-24 June 2012, the
Summit’s aim is to “create a
broader holistic vision on the way
healthcare can be provided and
offer professionals the perfect
opportunity to network with likeminded
professionals as they
explore medicine of the future”.
The sponsorship announcement
follows a run of bad news for
Swisse, which included the TGA’s
Advertising Complaints Resolution
Panel forcing the company to
withdraw several TV commercials
due to breaches in the Therapeutic
Goods Advertising Code, relating to
claims of product benefits and the
degree to which those claims could
be substantiated (PD 12 Mar).
Swisse also recently found itself in
hot water when the National Health
and Medical Research Council
declared that the company’s failure
to disclose the fact that one of the
academics involved in the trials of
its Women’s Ultivite 50+ Years was
the company CEO, Radek
Sali’s, father, Professor Avni Sali.
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