Symbion’s Faulding growth

June 27, 2011

SYMBION’S strategy to revive its Faulding brand has paid off, with the company reporting strong sales growth across Faulding’s five new products. Of particular note is Faulding’s Probiotic 30s which is achieving an average of 8% month-on-month sales growth since its launch last year. In a bid to further push sales growth and build brand awareness the company also recently launched a TV advertising campaign, as well as a new website in support of Faulding Probiotic 90 which has been added after feedback from pharmacists at the APP conference.. Symbion has also extended its TV campaign and is sponsoring Ch 7’s Sunrise program for a six week slot. “It’s certainly an exciting time for the brand. As well as the new advertising campaign we have a number of new products in the pipeline which will be launched in 2011,” said Melanie Bosanko, Product Manager for Symbion Consumer Products

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Pharmacy Daily | Symbion’s Faulding growth

Symbion’s Faulding growth

Other recent headlines

PD breaking news – Top Western Australian talent honoured

Legal action for Montu

Call to unblock wait times

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES