TBN acquires INIKA
November 26, 2013
TOTAL Beauty Network, the
owner of the Designer Brands
range of cosmetics, has expanded
its portfolio with the acquisition of
“luxury natural Australian cosmetic
brand INIKA”.
INIKA launched in 2006 and its
complete makeup range is now sold
in over 16 countries globally.
It’s a 100% natural beauty brand
incorporating mineral makeup,
vegan and certified organic
products that are free from
synthetic chemicals.
All INIKA products are vegan,
certified Halal and certified cruelty
free, with Total Beauty Network ceo
Tony Rechtman saying that with a
worldwide cult following “it’s the
perfect addition to our stable.
“INIKA will be another strong
offering we can provide to our retail
partners to drive customers into
store,” he said.
The acquisition is effective
immediately, with INIKA adding
to the TBN portfolio of Designer
Brands, COLOUR by TBN and its
Australian distributorship of White
Sands haircare.
Rechtman said TBN had
experienced strong growth of over
300% in the last three years.
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