THE Australian Health Practitioner Regulation Agency has launched a new tool to help advertisers understand their obligations about using testimonials and reviews to promote regulated health services.
Information and flow charts provide information on why testimonials are not permitted, and which reviews or feedback can be used in advertising.
AHPRA ceo Martin Fletcher said the resources reflected dramatic changes in advertising in the last decade, with websites and social media increasingly evolving into key marketing tools - ahpra.gov.au.
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