THE company that sold vapes in Hubba Bubba flavours via TikTok "sponsored posts" without checking IDs is currently under investigation by the TGA.
A TGA spokesperson said the regulator will now "determine the most appropriate regulatory action" against the content and owners of the Ethically Enhanced website, which sells vapes containing cannabidiol (CBD) under the name Temple CBD Australia, The Guardian has reported.
The confectionery brand Mars, which makes the Hubba Bubba chewing gum, is also "considering legal action" against the company.
Temple CBD's targeted "sponsored posts" were active on TikTok for at least a week, despite Australia not allowing medicinal cannabis products to be advertised to the public.
After being contacted about the advertisements, TikTok banned the account for breaching its policies, but said it was the "responsibility of the advertiser to ensure that all ads posted on TikTok are legally compliant, in accordance with our advertising policy and appropriate for our community".
"We have strict policies and guidelines relating to all content on our platform including ads," Jed Horner, TikTok's country policy manager, said in a statement, The Guardian has reported.
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