PRICELINE Pharmacy has announced the launch of its "The Beauty of You" campaign today, "celebrating the diversity and uniqueness of every Australian woman" through its store network and website.
The month-long campaign focuses on "beauty from the inside out", Priceline has said.
"'Beauty of You' explains a lot about what we represent for our customers," said Priceline Pharmacy ceo and md Richard Vincent.
"We are the destination for both inner and outer beauty, demonstrated by our extensive product range and in-store services across both health and beauty."
To bring the campaign to life for customers, Priceline Pharmacy's international make-up director Rae Morris has created tutorial videos teaching women how to personalise their makeup and skincare routines to suit specific skin types.
Beauty advisors will be providing these expert lessons in stores through one-on-one consultations.
In addition, Priceline Pharmacy's celebrity ambassadors, known as Priceline Sisters, will feature in online videos explaining what beauty means to them and sharing their favourite health and beauty tips.
Customers will also be asked to complete an online 'Beauty of You' survey asking women a wide array of health and beauty questions in order to "develop a summary of the beauty of Australian women today".
Pictured above are new campaign ambassador Poh Ling Yeow of Masterchef fame (second from left), along with, from left: Priceline Sisters Ita Buttrose, Ada Nicodemou, Ellyse Perry and Sam Harris.
The above article was sent to subscribers in Pharmacy Daily's issue from 07 Jul 17
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