Time is of the essence
November 18, 2013
With the average pharmacy
expected to lose $90,000 in
revenue due to the fast-tracking
of PBS price disclosures, now
is the time for pharmacists to
transition to a greater focus on
non-prescription products and
providing health services.
Pharmacy staff are key to
developing relationships and
driving business in these areas.
Each time a customer enters your
store, you have the opportunity
to increase the loyalty of that
customer by providing value-added
services. This time with the
customer is also a chance to drive
the more profitable key pharmacy
category sales.
But in order to be able to
provide greater services, and
engage with customers to
recommend health solutions,
pharmacy staff require the right
tools and the time.
By redesigning the dispensary
workspace, workflow, and
installing smart storage and
delivery systems, pharmacies see
many benefits – including:
• More time to provide services
and consult with customers
about their healthcare needs
• Extra space to stock and display
products accessible to the
customer without a prescription
• A more professional dispensary
set-up, including greater
visibility for OTC products
Independent benchmarking
has proven those pharmacies
which have become efficient
and effective in their dispensary
create significantly more
opportunities for critical customer
engagement.
This week’s
contributor is
John Koot,
General Manager
of Willach.
The above article was sent to subscribers in Pharmacy Daily's issue from 18 Nov 13To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 18 Nov 13
