Together we stand… the Pros of a Buying/ Retail Group
November 29, 2010
Being an independent pharmacist
can be tough, but also
worthwhile if you enjoy the
rewards that independence can
bring. In order for this model to
be effective though there are a
number of elements to consider:
- Buying: if your net into store is
not competitive, you can’t be.
There are a number of options
for ‘independent group buying’.
Don’t be afraid to shop around
and see what suits your needs –
you could be saving thousands on
the average independent deal
structure.
- Suppliers: Make sure your most
important deals are in place.
Frequently, lots of time is wasted
ensuring an unimportant supplier
improves their deal and not
nearly enough time is spent
where the return is far greater ie
ensuring an important supplier
improves their offer through
discounts, training, coop or other
support.
- Marketing & promotions: Stock
into store is one thing, getting
stock out of store through
customer demand generation
and effective merchandising
plans is just as important. Get
assistance with an independently
focused Group that incorporates
marketing and customer loyalty
strategies to drive demand.
- Customer Service: Turn HR into
PR for your business. You can get
specialist help with training, staff
development and customer
service to
turn your
customers
into
advocates
with huge
effect on your
business.
The above article was sent to subscribers in Pharmacy Daily's issue from 29 Nov 10To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 29 Nov 10
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