TERRYWHITE Chemmart (TWC)has unveiled details of its exclusive partnership with Qantas Frequent Flyer program announced in May (PD 28 May), to coincide with today's national consumer launch.
The new deal will mean almost 13 million Qantas Frequent Flyer members can earn two Qantas points per dollar when shopping at TWC pharmacies across the country, along with bonus points incentives to join the pharmacy brand's REWARDS program and special offers.
TWC CEO, Duncan Phillips, said the partnership presents an excellent opportunity to reward existing and attract new customers, increase awareness and strengthen the brand's position within the industry for network partners.
"We are really focused on providing a more differentiated offer for our network partners and their customers, so it's great to have a partnership with an iconic brand like Qantas that will provide strong marketing reach and drive new customers to our pharmacies," Phillips said.
"With our latest brand campaign 'that's real chemistry' this partnership is the perfect representation of the type of connections we aim to make with our customers."
TWC is investing in additional marketing activity to raise awareness of the new partnership.
The above article was sent to subscribers in Pharmacy Daily's issue from 31 Jul 19
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