TERRYWHITE Chemmart (TWC) will launch the first stage of its new customer-facing digital platform, MyTWC, this month.
The group described the new platform as a "major strategic shift in personalised customer care", and "a key component of the network's digital evolution".
Announcing the launch at its state Lead Beyond conferences, TWC CEO, Duncan Phillips, said the new service will transform the patients' experience, offering script ordering, e-commerce, click and collect, health alerts and vaccination and health service bookings.
"MyTWC is a major digital investment that will ensure that our Network Partners can service our patients in the most sophisticated ways inside and outside the pharmacy," he said.
"Customer's expectations of every-channel service have never been higher, and I'm delighted that TWC can support our pharmacies to provide the most cutting-edge customer experience that exceed not only our industry, but any industry standards."
During the Lead Beyond events the group also unveiled a modernised look to its TWC Medicines range, and new and exclusive branded lines.
Phillips also detailed how TWC aims to continue to differentiate itself across products and services, while maintaining its leadership in dispensary, highlighting opportunities in speciality medicines, including biosimilars.
"We over-index in the high costs and speciality medicines space having grown our prescription numbers by 3% and speciality lines by 10% in the last 12 months to March," Phillips said.
"We are and continue to be the leading choice for suppliers, patients and prescribers when it comes to specialty medicines.
"I look forward to seeing this area grow through our commitment to pharmacist training and education and ongoing support for our network partners."
Delegates at the Lead Beyond conferences also heard that since the launch of the TWC Dispensary Health Care program last Sep, more than 200 reviews have been completed, which identified on average an additional $19,500 in dispensary profit.
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