TERRYWHITE Chemmart (TWC) has launched a retail media network, TWC Connect, at its supplier forum in Melbourne, which was attended by over 300 people yesterday.
Executive General Manager Nick Munroe described TWC Connect, supported by the Zitcha platform, as an end-to-end solution combining data insights, and a technology platform to drive business and sales growth.
The forum also celebrated the opening of TWC's 600th pharmacy (PD 22 Jul).
Munroe reflected on this milestone, noting the brand's commitment to providing the best-trained pharmacists and improving health outcomes across Australia.
Significant updates to the myTWC health app were also showcased, including the integration of a patient's active script list and a support program for weight management patients.
Additionally, the introduction of electronic shelf labels and enhancements to the 'BuyBetter' platform were discussed to help improve efficiency for the network's pharmacy teams.
Chief Pharmacist Brenton Hart emphasised the focus on expanding CareClinic services, and participating in the Queensland Community Pharmacy Full Scope Pilot, aiming to provide accessible healthcare services to communities.
Pictured: Ben Elder, TWC CCO; Nick Hinsley, Chief Revenue Officer, Zitcha; Janice Hoogeveen, TWC Head of Marketing; Troy Townsend, Co-Founder and CEO, Zitcha; and TWC's Munroe.
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