THE newly merged Terry White and Chemmart groups have announced unified branding, with the entire 500-strong network to migrate to the new brand over the next year (PD breaking news).
The move follows the approval of the merger deal (PD Mon) which has seen EBOS take a 50% plus one shareholding in the combined group, at the same time selling Chemmart into the merged entity.
Terry White Group ceo Anthony White said the new brand "signals the group's commitment to leverage the combined capabilities of its respective pharmacy networks to create a highly accessible offering for the delivery of leading frontline healthcare to Australian consumers.
"Both brands have a strong heritage and high levels of consumer awareness, which is why the new retail brand retains and leverages these valuable characteristics," he said.
The first store to display the new Terry White Chemmart branding is now open, on Glenferrie Rd in the inner-eastern Melbourne suburb of Hawthorn.
The group is also hoping to attract new members, with the launch of a website which highlights the "Terry White Chemmart difference" at twcdifference.com.au, promising a "sustainable and competitive offering, supported by increased scale and marketing cut-through to grow front-line health delivery to customers".
Terry White Chemmart will help grow pharmacy businesses by capitalising on key market drivers including primary health care reform, the site enthuses, touting a vision to be Australia's largest pharmacy network and "the brand preferred by both pharmacists and customers for health and value".
The above article was sent to subscribers in Pharmacy Daily's issue from 27 Oct 16
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 27 Oct 16
