AFTER more than 140 years in operation in the Ballarat region, UFS Healthcare is rolling out the next stage of its brand refresh.
In its portfolio of 19 pharmacies and three medical centres, the group hopes to provide more integrated healthcare across regional Victoria.
The coming months will see the introduction of refreshed branding at UFS pharmacies and medical centres, which includes new internal and external signage, updated staff uniforms, websites and many other elements.
The Bridge Mall UFS Pharmacy was the first to undergo rebranding this month, with other sites to follow.
UFS CEO, Matt Vagg said, "we wanted to create a brand that would propel UFS forward".
"Something fresh and relevant while still paying respect to our heritage and the important role UFS has in the local community.
"We believe we've achieved this, and feel this brand better reflects who we are and what we stand for today," Vagg added.
He mentioned that the branding was updated to be more consistent across all of the group's health services, and "our whole organisation is genuinely excited about this change".
"It has required a huge amount of work from the team and we are very proud of the outcome."
The strategic focus of UFS is further emphasised with the brand's tagline 'Health is Life'.
"It embodies care, health, community and compassion," commented Vagg.
"Above all else, UFS exists to support the community by providing high quality healthcare services that allow people to live longer, healthier lives." JG
Pictured: Bridge Mall UFS Pharmacy Manager Deb Gray (centre) with staff members outside the newly branded pharmacy.
The above article was sent to subscribers in Pharmacy Daily's issue from 21 Jun 24
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