Updated ad guidelines

May 21, 2014

THE National Boards of Australia, including the Pharmacy Board of Australia, have published updated advertising guidelines for regulated health services, following feedback. The guidelines, published in March, were made clearer, particularly about the ban on using testimonials in advertising a regulated health service, about which much of the feedback was concerned, the Pharmacy Board of Australia said. The guidelines say the National Law ban on using testimonials means “it is not acceptable to use testimonials in your own advertising, such as on your Facebook page, in a print, radio or television advertisement, or on your website.” To access the update, CLICK HERE.

The above article was sent to subscribers in Pharmacy Daily's issue from 21 May 14
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 21 May 14

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Pharmacy Daily | Updated ad guidelines

Updated ad guidelines

Other recent headlines

Dementia body’s new face

Many stores still not stocking Naloxone

Senate inquiry hearing on vaping bill

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES