Pharmacy Daily | Voltaren moves to launch V-league

PAIN relief and management brand Voltaren's national survey, the 2023 Voltaren Pain In Movement Study, has revealed that seven in 10 Australians enjoy movement or exercise as it makes them feel happier, stronger, healthier and physically better.

However, 64% have admitted to avoiding movement or exercise due to pain at some point.

The study showed this trend of limiting movement is also continuing to be exacerbated for older Australians, with well over half of people stating that they are moving less as they get older, a habit which has been shown to increase the risk of pain and immobility over time.

The research also uncovered that we are a nation of steady turtles (slow and persistent), with most respondents (31.3%) stating that a steady turtle best represented their current level of flexibility or movement.

To encourage Australians to move, Voltaren is launching the V-League, endorsed by the National Basketball League (NBL).

The brand-new basketball league is reviving the skills of some of the game's most beloved players and putting them to the test alongside everyday Australians who want to get moving again without the fear of niggling pain or discomfort.

NBL legends Dave Andersen and Adam Gibson have been recruited to captain each of the teams and are calling on Aussies to join them on court by entering a competition to take part in the V-League face off.

Joseph Mehdawi, Voltaren ANZ Senior Marketing Lead, said it's not just about movement, it's about providing Australians with a pain relief partner to rediscover the joy of movement.

"It is our passion for relieving pain that led us to undertake this new research, to really understand what is holding Australians back.

"We're so excited to be able to create the new V-League platform to celebrate the joy of movement and engage directly with Australians who are experiencing the discomfort of pain."

Adam Gibson, Captain of the Orange Team for the V-League match said, "I am excited and encouraging Aussies to get back to doing what they love, because I know first-hand the impact that pain can have".

To enter for the chance to take part in the V-League, CLICK HERE.

Nominations close on 27 Sep. JG