Pharmacy Daily | A Sensitive Issue

Sometimes you just want to shout out to people “stop being so sensitive!” In this case I’m referring to their skin. Or at least what they believe about their skin. Increasingly, people across Australia are coming to the conclusion that they have sensitive skin. But when we look closer, are 72% of women really sensitive, or do we all just need a little more TLC? Knowing how to council them towards the right products means better sales and a happier customer. Many people often confuse ‘reactive skin’ for sensitive. Reactive skin is when you use a product and there is an instant redness. This causes a false self-diagnosis of sensitivity. In most cases, reactive skin calms down within a few minutes without any real irritation occurring. New products like SensiTone from MD Visage include active ingredients like Retinaldehyde (the precursor to Retinol) that take effective action without causing irritation. Products like this can deliver the anti-aging result that customers previously thought they were too sensitive to attain. However, if with past products the skin has become itchy or irritated, then this is a true sensitive skin and must be treated as such. Sensitivity can be caused by allergies, so the natural solution is…well, natural! Nude by Nature has really dominated the natural market category with its award winning mineral cosmetics, and with products like Nude Oil from the new skincare collection, Nude by Nature has proven that natural can be just as effective. So with sensitive customers, don’t be left red faced! This week’s contributor is Clint Dowdell, skincare and beauty expert at HiLife Health and Beauty.

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The above article was sent to subscribers in Pharmacy Daily's issue from 01 Aug 11
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