Pharmacy Daily | Weekly Comment 02 Dec 19

THIS week’s contributor is Marta Stybowski, Pharmacist and General Manager, Pharmacium - 4 things to ask yourself when thinking of a refit: It's December! – and as we wrap up 2019 my whiteboard list of ‘2020 projects’ is starting to take shape. What will be on your 2020 list? For those considering a facelift for their businesses the following 4 areas are a good place to start the thinking. What do you want your business to be? Think about your passion – this is what will drive you and keep you on track (even in the tough times). If you have a keen interest in complimentary medicine, compounding or particular range of services how can you hero these in your business? What are your opportunities? Who are your competitors? Your customers? Research provides you evidence on where to focus the competitive positioning of your business – which can guide your refit decisions e.g. can you grow a sustainable DAA operation and what space would that require? What is your budget? Consider the look and feel that fits your strategy: Premium modern? Clean and clinical? Basic? Research realistic refit costs in your area to achieve those objectives within your budget. How are you going to achieve your vision? It’s great to want to focus on e.g. services – but do you have the right resources? Be clear on how you will use the new space to its maximum potential. Clarity of vision and an evidence based strategic plan will ensure the refit meets your business objectives and provides an ROI.

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